Christmas is a huge boom to the GDP. Most retailers count on the holiday to generate more sales than any other time of the year. Christmas sales are mostly influenced by consumer confidence. When times are good, people will spend more,
Prices during the holiday season fluxuate. Retailers watch Black Friday closely, when consumer spending is down over that weekend, retailers discount; bringing consumers back. This results in more spending but lower margins & profits. If Black Friday weekend sales are up, retailers don’t discount as much.
Consumer confidence is okay this year. The economy is doing well, but with the housing market in flux many consumers won’t spend as much. There’s also 32 days in the shopping cycle this year (days between Thanksgiving & Christmas) so that’s a little longer than usual, giving consumers more time to shop.
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