Advertising

Go door to door to all the businesses in your area and sell them advertising space. Suggest that they try an ad with a coupon or discount offer so that they can see whether advertising in your paper is worth while.

For starters go here and get as much education as you can:

http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index. html

It's imperative that you have a business plan or a guide of where you are going to go first. Printing media unless you have a good niche or gimmick you will be challenge immensely very single day.

Netmktg can help too. Join forces with people in the Internet field and develop creative ways to entice them to join you. I did some media work and I started helping the local schools. Kids are full of ideas and contacts. They need all the help they can get and you need it too. Good luck.

Starting a new news paper is not easy task, when people can get big and established newspapers, but you need to foucus on a different approach to advertise your new newspaper, think about new search in your area, you can foucus on one or two issues, like schools or hospital news, and make lead stories for them , and then approach them with your stories and get thier attention , there is one rule for that, MAKE DUST OR EAT DUST,.
YOU CAN USE YOUR NEWS PAPER TO focus local issues, and when they will hear you they will buy ads, and your paper will be advertise and get attention, write articles on local issues daily, find stories, highlight local issues, make them listen to you, find and issue and print people view on that, make some noise, other wise no one will listen to you,