Indy started during prohibition and in an attempt to mask any semblance of alcohol, the governing body decided they would use milk. Further, with the depression in full swing, this served as a way to promote American dairy products and show that milk was not just for kids. Little known is the fact the hooch was mixed in with the milk even at the first event and the winner was actually drinking a very White Russian. Even then, there was a Red Scare and so it was not actually known as a White Russian but instead a Herbert Hoover.
That's just my guess but I really have no idea.
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Submitted 372 days ago...
This tradition was started in 1937 buy a milk company Exec. The Exec had seen a picture of Louis Meyer after he had won the Indy 500 in 1936 drinking Butter Milk in victory lane, but mistakenly thought that Louis Meyer was drinking regular milk. The tradition went fron 1937 thru 1941, then again in 1946, and then every year from 1956 until today.
For more info on Indianapolis 500 traditions go to http://www.indy500.com/traditions/
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